Asked by mikell brown on May 22, 2024
Verified
People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?
A) Brand profile.
B) Derivative branded content.
C) Brand engagement.
D) Friendvertising.
E) Participatory advertising.
Participatory Advertising
Advertising strategies that involve the audience in the creation or promotion of the marketing message, fostering engagement.
Brand Engagement
The process of building a relationship between a brand and its consumers through interactive and engaging marketing strategies to foster loyalty.
Friendvertising
Friendvertising is a marketing strategy that leverages online social connections and friend networks to promote products, services, or content, tapping into the trust and influence existing within these networks.
- Investigate the role of social networks in shaping brand marketing and engaging potential customers.
Verified Answer
Learning Objectives
- Investigate the role of social networks in shaping brand marketing and engaging potential customers.
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