Asked by Brianna Perez on Sep 28, 2024
Personal selling is the most frequently used communication tool in B2B markets.
Personal Selling
A direct sales approach where salespeople use face-to-face interaction to persuade customers to purchase a product or service.
B2B Markets
Business-to-business markets, where transactions of goods or services occur between businesses rather than between businesses and consumers.
- Comprehend the differences between push and pull promotional tactics and their relevance in B2C and B2B settings.
- Understand the fundamentals of integrated marketing communications and their influence on customer relationships and marketing tactics.
Learning Objectives
- Comprehend the differences between push and pull promotional tactics and their relevance in B2C and B2B settings.
- Understand the fundamentals of integrated marketing communications and their influence on customer relationships and marketing tactics.
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