Asked by Brookelyn Pfleging on May 18, 2024
Verified
Personality variables such as confidence,conservation,and independence are used to segment markets.
Personality Variables
Characteristics or traits that vary among individuals, influencing behavior and outcomes.
Market Segments
Subsets of a market comprised of individuals or organizations with one or more shared characteristics.
- Become familiar with multiple techniques of dividing markets, focusing on demographic and personality-based determinants.
Verified Answer
KC
Kihei ClarkMay 24, 2024
Final Answer :
True
Explanation :
Personality variables are commonly used in market segmentation, along with demographic, geographic, and behavioral variables. Confidence, conservation, and independence are just a few examples of personality traits that may be used to segment a market. By understanding the unique needs, preferences, and behaviors of different consumer segments, companies can develop more targeted marketing strategies and increase their chances of success in the marketplace.
Learning Objectives
- Become familiar with multiple techniques of dividing markets, focusing on demographic and personality-based determinants.
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