PIMS data shows a strong correlation between ________ and ________.

A) market share; profitability
B) unit costs; marketing strategy
C) market share; product quality
D) profitability; marketing success

PIMS data (Profit Impact of Market Strategies) is a database that analyzes the relationship between a company's market share and profitability. It has consistently shown that companies with a higher market share tend to be more profitable. This correlation is often referred to as the "market share-profitability link." Therefore, A) market share; profitability is the correct answer.