Asked by Syed ali Akber kazmi on Apr 29, 2024
Verified
Placing an advertisement on only the three major television networks (ABC, CBS, and NBC)is called narrowcasting.
Narrowcasting
The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.
Major Television Networks
Large national or international broadcasting organizations that distribute television content across a wide geographic area.
- Learn about the critical role played by various advertising media in the promotional mix.
Verified Answer
KA
Kaique AleixoMay 03, 2024
Final Answer :
False
Explanation :
Narrowcasting refers to targeting a specific or niche audience, typically through specialized channels or media, rather than broadcasting to a broad, general audience as would be the case with major television networks like ABC, CBS, and NBC.
Learning Objectives
- Learn about the critical role played by various advertising media in the promotional mix.
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