Asked by Robert Lucious III on Jul 20, 2024
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Placing coolers of Powerade drinks and energy bars in high-traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate ________ are active.
A) competitive products
B) role identities
C) paired stimuli
D) profit centres
Role Identities
The aspects of an individual's identity that are derived from their roles in society, such as their job or parental status.
Profit Centres
Segments or units within an organization that are responsible for generating revenue and are assessed based on their profitability.
Paired Stimuli
In psychology and marketing, the presentation of two stimuli together so that the response to one can be measured or influenced by the other.
- Understand the influence of self-concept on consumer actions and marketing approaches.
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Learning Objectives
- Understand the influence of self-concept on consumer actions and marketing approaches.
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