Asked by Tommy Grias on Apr 27, 2024
Verified
Point-of-purchase promotions are best at creating consumer awareness of a product.
Point-of-Purchase Promotions
Marketing efforts designed to incentivize consumers to make a purchase decision on the spot, such as product displays or coupons at the checkout.
Consumer Awareness
The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.
- Learn the basic concepts of integrated marketing communications and its role in shaping customer relationships and marketing plans.
- Analyze the effectiveness and scope of various advertising instruments.
Verified Answer
TB
Trinni BabieeMay 01, 2024
Final Answer :
False
Explanation :
Point-of-purchase promotions are best at encouraging immediate purchase or influencing the final buying decision rather than creating consumer awareness, which is more effectively achieved through advertising, public relations, or social media.
Learning Objectives
- Learn the basic concepts of integrated marketing communications and its role in shaping customer relationships and marketing plans.
- Analyze the effectiveness and scope of various advertising instruments.
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