Asked by Villanueva, Mitz April on Sep 28, 2024
Verified
Premise control should be used continuously to confirm the validity of any assumptions used to develop a marketing plan.
Premise Control
The monitoring and management of the physical space or environment in which a business operates to ensure safety and efficiency.
Marketing Plan
A comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming period, detailing strategies for reaching target markets.
- Recognize the importance of premise control in marketing planning.
Verified Answer
MW
Marissa Woodring2 days ago
Final Answer :
True
Explanation :
Premise control refers to the process of continuously monitoring and validating the assumptions or premises on which a marketing plan is based. This helps to ensure that the plan remains relevant and effective in the face of changing market conditions, customer preferences, and other variables. By using premise control, marketers can adjust their strategies as needed to stay ahead of the competition and deliver maximum value to their target audience. Therefore, it is important to use premise control continuously throughout the planning and execution phases of a marketing campaign.
Learning Objectives
- Recognize the importance of premise control in marketing planning.
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