Asked by Christian DelaRosa on Apr 27, 2024
Verified
Price is the only element in the marketing mix that produces ________.
A) variable costs
B) fixed costs
C) revenue
D) stability
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.
Variable Costs
Expenses that vary directly with the level of production or output, such as materials and labor.
Fixed Costs
Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and equipment maintenance costs.
- Identify the unique role of price in the marketing mix.
Verified Answer
HL
Hailey LePageApr 30, 2024
Final Answer :
C
Explanation :
Price is the only element in the marketing mix that directly generates revenue for the company. Variable and fixed costs are associated with production and distribution of the product, while stability is not a direct outcome of the pricing strategy.
Learning Objectives
- Identify the unique role of price in the marketing mix.