Asked by Kevin Bradley on May 24, 2024
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Qualitative research is useful for designing and evaluating interventions because it allows researchers to quickly and inexpensively measure attitudes and behaviors of large groups of people and to test for changes in attitudes or behaviors over time.
Qualitative Research
A research methodology that emphasizes understanding complex human behaviors through observation, interviews, or analysis of texts and materials.
Attitudes and Behaviors
Psychological concepts where attitudes refer to one's feelings and beliefs about something, while behaviors are the actions stemming from these attitudes.
- Appreciate the significance and application of qualitative research within the context of developing and evaluating interventions.
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Learning Objectives
- Appreciate the significance and application of qualitative research within the context of developing and evaluating interventions.
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