Asked by Rodina M. Richard on May 22, 2024
Verified
Rachel has just walked into her local Serta mattress outlet and told the salesperson, "I'd like to buy a pillow-top mattress with individually wrapped coils and a five-year warranty. What can you show me?" At what level of need awareness is Rachel?
A) Conscious
B) Preconscious
C) Postconscious
D) Unconscious
E) Subconscious
Need Awareness
The stage at which the salesperson is aware of the buyer’s needs and takes control of the situation by restating those needs to clarify the situation.
Serta Mattress
A brand of mattresses known for their comfort and quality, often highlighted in discussions about sleep improvement and home furnishing.
Pillow-Top
A type of mattress featuring an additional upholstery layer on the top for enhanced comfort, often used in descriptions of bedding products.
- Familiarize yourself with the concept of need priorities and their repercussions on shopping tendencies.
Verified Answer
NN
natthaphong noraratchatasakulMay 26, 2024
Final Answer :
A
Explanation :
Rachel is at the Conscious level of need awareness because she is fully aware of what she wants (a pillow-top mattress with individually wrapped coils and a five-year warranty) and has articulated this need explicitly.
Learning Objectives
- Familiarize yourself with the concept of need priorities and their repercussions on shopping tendencies.