Asked by Madyson Mulkey on May 08, 2024
Verified
Radio advertising is usually the most expensive medium available to a company.
Radio Advertising
A marketing strategy that uses radio stations to broadcast commercial messages to targeted audiences, leveraging the auditory medium to extensively reach listeners.
- Acquire insight into the importance of different advertising vehicles in the promotional mix.
Verified Answer
BA
Batool AlsaeedMay 09, 2024
Final Answer :
False
Explanation :
Television advertising typically costs more than radio advertising, making TV the more expensive medium for companies to use for their advertising campaigns.
Learning Objectives
- Acquire insight into the importance of different advertising vehicles in the promotional mix.
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