Asked by Henil Deepak Patel on Jun 30, 2024
Verified
Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms) , Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups with respect to computers?
A) innovators
B) early adopters
C) late adopters
D) early majority
Innovators
Early adopters of new technologies, trends, or products, who are often key to initiating the spread or acceptance of innovations within a larger population.
Late Adopters
Individuals or groups who purchase or try new products or adopt new technologies later than the majority of consumers.
Early Majority
A segment of consumers in the diffusion of innovation theory who adopt new products or services after a careful review once they have been proven by early adopters.
- Delineate and contrast the principal consumer adoption classifications: innovators, early adopters, early majority, late majority, and laggards.
Verified Answer
VS
VAnsh SinghaniaJul 01, 2024
Final Answer :
A
Explanation :
Raj's behavior of seeking out the newest technology before it even becomes widely available, along with his reliance on a network of contacts and chat rooms for information, aligns with the characteristics of an innovator. Innovators are eager to try new technologies and are often ahead of trends, not necessarily influenced by the choices of the majority.
Learning Objectives
- Delineate and contrast the principal consumer adoption classifications: innovators, early adopters, early majority, late majority, and laggards.