Asked by Maegan Neuman on Jun 08, 2024
Verified
Read the following statements regarding strategic planning to determine which is accurate.
A) The strategic plan is shaped by the organization's marketing mix.
B) Strategic planning, even if done well, does not increase the likelihood of success.
C) Strategic planning helps ensure marketers will select the right marketing mix strategies.
D) Strategic planning principles are applicable only to business situations.
E) Strategic planning is best used as a one-time process completed when a firm outlines its objectives.
Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often described as the four Ps: product, price, place, and promotion.
- Understand the ongoing aspect of strategic planning for business goals.
Verified Answer
CF
Colleen FarinaJun 09, 2024
Final Answer :
C
Explanation :
Strategic planning aids in aligning organizational goals with the market environment, ensuring that marketers choose appropriate marketing mix strategies to achieve these goals.
Learning Objectives
- Understand the ongoing aspect of strategic planning for business goals.