Readers can get a more out of a document just by reading its descriptive headings than by reading its informative headings.

Descriptive Headings

Titles or headings that provide information about the content of the sections they precede.

Informative Headings

Titles or captions used in documents or presentations that provide clear and concise information about the content that follows.

Primary Audience

The main group of people a message, work, or piece of content is intended for.