Asked by Rogelio De Santiago on May 22, 2024
Verified
Recently the Lego company introduced a new line of toys designed for girls as a response to research which showed the company should market to this largely untapped group. Which type of segmentation revealed this information to the company?
A) geographic
B) geopsychographic
C) psychographic
D) geodemographic
E) demographic
Demographic Segmentation
The process of dividing a market into smaller groups based on demographic factors such as age, income, gender, or education.
Lego Company
A global toy manufacturing company known for its line of interlocking plastic bricks and accompanying accessories.
Untapped Group
A segment of the market or population that has not yet been addressed or utilized by businesses in their marketing campaigns or product offerings.
- Master the critical aspects and techniques of market segmentation.
- Comprehend distinct market segmentation types, including geographic, demographic, psychographic, and behavioral segmentation.
Verified Answer
Learning Objectives
- Master the critical aspects and techniques of market segmentation.
- Comprehend distinct market segmentation types, including geographic, demographic, psychographic, and behavioral segmentation.
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