Asked by Cameron Powers on Sep 26, 2024
Refer to Simple Touch Footwear. Jerry's attitude toward international operations can be described as
A) regiocentric.
B) ethnocentric.
C) polycentric.
D) culturally domestic.
E) geocentric.
Geocentric
An approach in international business where company strategies are applied globally without adjusting for local conditions, viewing the world as a potential market.
International Operations
Business activities and engagements that a company conducts beyond its domestic borders, involving trade, manufacturing, or services in foreign countries.
Regiocentric
An approach in international business that involves focusing on and tailoring strategies to specific geographic regions rather than individual countries or the global market.
- Identify attitudes toward international operations (ethnocentric, polycentric, regiocentric, geocentric) and their implications for managerial decisions in multinational corporations.
Learning Objectives
- Identify attitudes toward international operations (ethnocentric, polycentric, regiocentric, geocentric) and their implications for managerial decisions in multinational corporations.
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