Asked by Aliya leblanc on Jul 04, 2024
Verified
Reference groups include only family members whom we have grown up with and trust.
Reference Groups
Groups that individuals compare themselves to for self-evaluation or as a source of personal standards.
- Understand the impact of informal groups as opposed to membership reference groups on consumer decisions.
Verified Answer
JH
Julia HannahJul 11, 2024
Final Answer :
False
Explanation :
Reference groups can include a wide range of groups such as family, friends, co-workers, clubs, professional groups, and others that individuals use as a standard for evaluating themselves and their own behavior, not just family members.
Learning Objectives
- Understand the impact of informal groups as opposed to membership reference groups on consumer decisions.