________ refers to a statement that substantiates claims made by the salesperson.

A) KISS
B) Feedback assertion
C) Message allegation
D) Proof statement
E) Source credibility

Proof Statement

A declaration or evidence provided to substantiate claims made about the efficacy or benefits of a product or service.

Source Credibility

The level of trustworthiness, expertise, and believability that consumers perceive in a source of information.

Feedback Assertion

A communication technique used by salespeople to affirm or refute information received from a client, enhancing understanding and engagement.