Regardless of its format and structure, a good proposal ________.

A) will focus on the direct approach
B) will highlight the problems that the company might be facing
C) does not discuss costs right away
D) explains how the recipient and his or her organization will benefit

A good proposal should explain how the recipient and his or her organization will benefit from the proposal. This focuses on the value proposition and helps sell the proposal to the recipient. The other options may or may not be relevant depending on the specific context of the proposal.