Asked by Anshul Suryavanshi on May 29, 2024
Verified
Relate the three classes of buying decisions to the involvement of the customer in making the purchase decision. Provide an example for each type of purchase decision.
Buying Decisions
The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.
Purchase Decision
The process by which a consumer decides whether to buy a product, influenced by factors like price, quality, and brand.
- Relate buying decisions to customer involvement and provide examples.
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
Routine decisions require low involvement, such as groceries. Limited decision making requires a medium level of customer involvement, such as a printer. Extensive decision making requires high involvement, such as a house or insurance policy.
Learning Objectives
- Relate buying decisions to customer involvement and provide examples.
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