Asked by Tristan Jansen on May 09, 2024
Verified
Relay for Life raises money for the American Cancer Society for cancer research and treatment.This is an example of _____ marketing.
A) idea
B) place
C) organization
D) service
Relay for Life
A fundraising event organized by the American Cancer Society, aimed at supporting cancer research and patients.
American Cancer Society
A nationwide voluntary health organization dedicated to eliminating cancer as a major health problem, through research, education, advocacy, and service.
Organization Marketing
Marketing activities undertaken by organizations to promote themselves, their ideals, or their services to gain public support or business clients.
- Discern the different classifications of marketing tactics, namely organization marketing, place marketing, cause marketing, idea marketing, mass customization, and standardization.
Verified Answer
BB
Barrington BowenMay 13, 2024
Final Answer :
C
Explanation :
Relay for Life is an event that raises money for the American Cancer Society, which is an organization. Therefore, this is an example of organization marketing, where the focus is on promoting the organization itself to improve its public image, increase awareness, and support its goals.
Learning Objectives
- Discern the different classifications of marketing tactics, namely organization marketing, place marketing, cause marketing, idea marketing, mass customization, and standardization.