Asked by Omarie Harrison on May 28, 2024
Verified
Reminder advertising is most common during which stage of the product life cycle?
A) maturity
B) introductory
C) growth
D) repositioning
E) conceptual
Reminder Advertising
A marketing strategy focused on keeping a brand or product in the minds of consumers, rather than introducing new information.
Product Life Cycle
A concept in marketing that describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and eventual decline.
- Understand the strategies behind selecting specific advertising mediums based on product lifecycle stages.
Verified Answer
TW
Tanties WorraweeMay 29, 2024
Final Answer :
A
Explanation :
Reminder advertising is most common during the maturity stage of the product life cycle, as it helps to maintain customer awareness and loyalty when the product's market growth has stabilized.
Learning Objectives
- Understand the strategies behind selecting specific advertising mediums based on product lifecycle stages.
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