Asked by Jackie Balarezo on Jun 07, 2024
Verified
Reminder advertising is most common in the growth stage of the product life cycle.
Reminder Advertising
A type of advertising that seeks to keep the product before the public in an effort to reinforce previous promotional activity.
Growth Stage
The stage of the product life cycle characterized by increases in sales, profits, and competition.
- Understand how the promotion mix changes throughout the product life cycle.
Verified Answer
DM
Dylan MclaughlinJun 13, 2024
Final Answer :
False
Explanation :
Reminder advertising is most commonly used in the maturity stage of the product life cycle, where the goal is to maintain market share and keep the product's name in the minds of consumers.
Learning Objectives
- Understand how the promotion mix changes throughout the product life cycle.
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