Asked by Nastassja Locklear on Apr 27, 2024
Verified
Reminder advertising is primarily used to
A) prompt repurchase of a product.
B) create and build brand awareness.
C) accelerate market acceptance.
D) gather information about consumers.
E) persuade consumers to change existing perceptions.
Reminder Advertising
Advertising aimed at reminding consumers about a product or service or to maintain awareness of a well-established brand.
- Determine the different goals and forms of advertising (inform, persuade, remind).
Verified Answer
OK
Olivia KylanderMay 02, 2024
Final Answer :
A
Explanation :
Reminder advertising is aimed at prompting repurchase of a product by reminding consumers about the product and its benefits. It is typically used for products that are purchased frequently or have a short purchase cycle, such as consumer goods like toothpaste or soft drinks.
Learning Objectives
- Determine the different goals and forms of advertising (inform, persuade, remind).
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