Research has shown that attitudes that are certain, stable, consistent, available, and based on direct experience are especially effective in predicting behavior. These attitudes best illustrate the term ____.

A) probability
B) intention
C) accessibility
D) aggregation

Attitude Accessibility

The ease with which an attitude can be activated from memory, influencing the speed and strength of attitudinal responses.

Direct Experience

Knowledge or skill gained through direct involvement in or exposure to events or activities.

Predicting Behavior

The process of forecasting future actions based on past and present information, often employed in psychology and behavioral science.