Research indicates that a firm with an effective marketing-oriented strategy is more likely to experience higher ________.

A) long-term profits
B) production costs
C) short-term profits
D) start-up costs

Marketing-Oriented Strategy

A business approach that focuses on meeting the needs and wants of consumers through product development, promotion, and distribution.

Long-Term Profits

Earnings that a company expects to generate over an extended period, emphasizing sustainability and continuous growth.