Researchers examining people's opinion on same-sex marriage have found that respondents are more likely to support references to "marriage equality" than "gay marriage." This finding demonstrates

A) random sampling.
B) naturalistic observation.
C) wording effects.
D) the case study.

Marriage Equality

the equal recognition and legal status of marriages regardless of the gender or sexual orientation of the partners involved.

Wording Effects

The impact that the choice of words has on the meaning, interpretation, or emotional response of the recipient.

Same-Sex Marriage

The legally or socially recognized marriage between two individuals of the same sex or gender.