Asked by Shalini Ballur on Jun 20, 2024
Verified
Retail ___________, which are the sensory-based stimuli within the retailer's environment, have been shown to contribute greatly to people's shopping enjoyment.
Retail Atmospherics
The use of physical elements in a retail space to influence consumers' mood, behavior, and perceptions to enhance shopping experience.
Sensory-based Stimuli
Stimuli that are specifically designed to engage one or more of the senses (vision, hearing, taste, smell, and touch), often used in marketing and user experience design to influence behavior and perception.
Shopping Enjoyment
The pleasure or satisfaction derived from the experience of shopping, which can influence consumers' purchasing behaviors and preferences.
- Recognize the role and impact of sensory stimuli in the retail environment.
Verified Answer
AK
Learning Objectives
- Recognize the role and impact of sensory stimuli in the retail environment.