Asked by Aveyan Walker on May 28, 2024
Verified
Retailers and wholesalers are both considered merchandisers.
Merchandisers
Businesses that purchase goods for resale to consumers, playing a vital role in the retail industry by moving products from manufacturers to the market.
Wholesalers
Businesses that purchase goods in large quantities from producers to resell them to retailers or other businesses.
Retailers
Businesses that sell goods and services directly to consumers.
- Understand the role and differences between retailers and wholesalers in the distribution channel.
Verified Answer
Learning Objectives
- Understand the role and differences between retailers and wholesalers in the distribution channel.
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