Asked by Caroline Zoufaly on May 09, 2024
Verified
Retailers base their pricing decisions on the costs of purchasing products from other channel members.
Pricing Decisions
The process of determining what price to charge for a product or service, taking into account costs, market demand, and competition.
- Acknowledge the significance of pricing decisions in the distribution channel.
Verified Answer
IK
inder khairaMay 14, 2024
Final Answer :
True
Explanation :
Retailers often base their pricing decisions on the costs of purchasing products from manufacturers or wholesalers, along with other factors such as competition, market demand, and desired profit margins.
Learning Objectives
- Acknowledge the significance of pricing decisions in the distribution channel.
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