Asked by Claudia Holton on Jun 06, 2024
Verified
Retailers often do not find it profitable to engage in promotional activities because
A) They cannot reap the full benefits of the promotion
B) They have to share the benefits of the promotion with the manufacturer
C) They are wary of competing retailers' ability to "free ride" on their efforts
D) All of the above
Promotional Activities
Marketing efforts designed to communicate the value of a product or service to customers to boost sales.
Free Ride
The act of benefiting from a resource, good, or service without contributing to the cost or effort involved in its provision.
Reap Benefits
To receive or gain advantages, improvements, or positive outcomes as a result of actions taken or efforts made.
- Explore strategies to increase customer interest through various marketing activities.
Verified Answer
Learning Objectives
- Explore strategies to increase customer interest through various marketing activities.
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