Asked by Siqian Chang on Apr 27, 2024
Verified
Sales efforts tend to peak close to the end of an evaluation period.
Evaluation Period
A specific timeframe during which a process, performance, or project is reviewed and assessed for effectiveness or achievement of objectives.
Sales Efforts
Activities undertaken to increase the visibility and desirability of a product or service to potential customers, aiming to drive sales and revenue.
- Acknowledge the strategies to mitigate the hockey stick phenomenon in sales.
Verified Answer
MG
Mahathi GangavarapuApr 28, 2024
Final Answer :
True
Explanation :
This is because customers are more likely to make a buying decision when they have a deadline or need to make a decision by a certain date. As the end of the evaluation period approaches, the sense of urgency increases and sales efforts tend to peak as a result.
Learning Objectives
- Acknowledge the strategies to mitigate the hockey stick phenomenon in sales.
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