Asked by Marina Girgiss on Jun 19, 2024

verifed

Verified

Sanja just bought a new car and is filling out a customer satisfaction survey.She loves her new car,and this leads her to fill out a glowing review.She indicated that she was "very satisfied" with the gas consumption of the car,even though it is much higher than her old car and she is paying more money than she would like.Which term reflects this positive review of a negative trait

A)  social desirability bias 
B)  response set 
C)  experimenter bias 
D)  halo effect

Halo Effect

A cognitive bias where an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties.

Customer Satisfaction

A measure of how products and services supplied by a company meet or surpass customer expectation.

Gas Consumption

The use of gas, typically natural gas or gasoline, as a fuel for various purposes including heating, electricity generation, and powering vehicles.

  • Point out biases within research execution strategies, taking into account experimenter-related biases, response biases, and the pursuit of social favorability.
verifed

Verified Answer

AJ
Arayah Jones7 days ago
Final Answer :
D
Explanation :
The halo effect is a cognitive bias where a positive impression of a person, brand, or product in one area creates a positive impression in other areas, even if those areas are unrelated. In this case, Sanja's positive impression of her new car overall is creating a positive impression of its gas consumption, despite it being a negative trait.