Sharon Trevor has a collection of hand-tied fishing flies left to her by her great-grandfather. She has been told they are valuable and would like to sell them. She has used LinkedIn and Facebook to locate dealers of antique fishing gear who might be interested in purchasing the fishing flies. In other words, Trevor has engaged in:

A) teleprospecting.
B) prospecting on the web.
C) direct marketing.
D) direct selling.
E) data mining.

Question

Gracie Webster · Accepted Answer

Final Answer : B, Explanation :  Prospecting on the web involves using online resources, such as social media platforms like LinkedIn and Facebook, to identify and reach out to potential buyers or clients. In this scenario, Sharon Trevor is using these platforms to find dealers interested in her collection of hand-tied fishing flies, which is a classic example of web-based prospecting.

Definitions

Learning Objectives

Learning Objectives

Related questions