Asked by Josmary Marquez on Jun 05, 2024
Verified
Simpton Corp. wants to expand into the Mexican market. It has the financial resources, wants to control business operations, and has had considerable success marketing to Hispanics in the United States. Simpton Corp. will likely use ________ to expand into the Mexican market.
A) franchising
B) exporting
C) a joint venture
D) direct investment
E) a strategic alliance
Direct Investment
An investment in the form of a controlling ownership in a business in one country by an entity based in another country.
Mexican Market
Can pertain to either the physical marketplaces within Mexico known for their vibrant commerce or the broader economic and consumer market of Mexico.
Financial Resources
Economic capital or funds available to a business or individual for the purpose of investment, operational needs, or growth.
- Gain insight into diverse approaches for global market penetration and expansion.
- Discern the financial aspects and risk considerations integral to determining market entry strategies.
Verified Answer
Learning Objectives
- Gain insight into diverse approaches for global market penetration and expansion.
- Discern the financial aspects and risk considerations integral to determining market entry strategies.
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