Since marketing plans are primarily persuasive documents used to gain financial resources,any uncertainties or risks associated with the marketing strategy are omitted.

Marketing Plans

Detailed, strategic documents that organizations use to outline their advertising and marketing efforts for a specific period, highlighting actions to achieve marketing objectives.

Persuasive Documents

Written materials designed to convince or influence the reader's thoughts or actions.

Financial Resources

The funds that are available to a business for spending in the form of cash, liquid securities, and credit lines.