Asked by Lourdes Orellana on Jun 24, 2024
Verified
Since they are not in the business of generating revenue or making profits, nonprofit organizations do not need to rely on marketing efforts to be successful.
Nonprofit Organizations
Entities that operate for purposes other than generating profit, focusing on philanthropic, social, educational, or other community-serving objectives.
Marketing Efforts
Activities and campaigns undertaken by a company to promote its products or services and increase its market presence.
Generating Revenue
The process of making money through various activities like sales, services, and other commercial ventures.
- Appreciate the role of marketing in non-profit organizations as well as for-profit organizations.
Verified Answer
MC
Mikelle CarterJun 27, 2024
Final Answer :
False
Explanation :
Nonprofit organizations still rely on marketing to raise awareness, attract donors, volunteers, and support for their causes, even though their primary goal is not to make a profit.
Learning Objectives
- Appreciate the role of marketing in non-profit organizations as well as for-profit organizations.