Asked by Judie Alfaro on Jun 29, 2024
Verified
Small informal groups exert minimal influence on individual consumers.
Small Informal Groups
Collectives of individuals who come together spontaneously or for a specific purpose without a formal structure.
- Discern the influence of informal groups versus membership reference groups on consumer choices.
Verified Answer
AF
Alexa FusaroJul 05, 2024
Final Answer :
False
Explanation :
Small informal groups, such as family, friends, and peers, often exert significant influence on individual consumers' attitudes, behaviors, and purchasing decisions.
Learning Objectives
- Discern the influence of informal groups versus membership reference groups on consumer choices.