Asked by Micaiah Blackford on May 27, 2024
Verified
Social media firms help marketers connect with their customers by
A) helping firms appear more "hip" to customers.
B) helping to facilitate content sharing and interpersonal interactions.
C) helping firms establish an Internet presence.
D) allowing customers to search for products more easily.
E) allowing firms to capture customer information.
Social Media Firms
Companies that operate platforms allowing users to create and share content or participate in social networking.
Content Sharing
The act of distributing digital media, such as text, images, or videos, on various platforms or between users.
- Understand the definition and extent of social media.
Verified Answer
JJ
Jazmynn JamesMay 28, 2024
Final Answer :
B
Explanation :
Social media firms provide platforms for content sharing and interpersonal interactions, which can help marketers connect with their customers on a more personal level. This can lead to increased brand loyalty and more effective communication between companies and their customers. Although social media can also help firms establish an Internet presence, appear more "hip," capture customer information, and allow customers to search for products more easily, these benefits are secondary to the primary goal of fostering connections between companies and customers.
Learning Objectives
- Understand the definition and extent of social media.
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