Asked by Jennie Kluck on Sep 28, 2024
Social media listening falls under which of the following types of research?
A) Survey research.
B) Observational research.
C) Ethnographic research.
D) Sentiment research.
E) Netnography research.
Netnography Research
An online research method based on observing and analyzing the behavior and social interactions of individuals within online communities.
Social Media Listening
The process of monitoring and analyzing online conversations and mentions about a brand, topic, or industry on social media platforms.
Observational Research
A research method involving the systematic observation and documentation of behaviors or phenomena as they occur in their natural settings.
- Gain insight into the contributions and impacts of social media on market research.
Learning Objectives
- Gain insight into the contributions and impacts of social media on market research.
Related questions
How Can Organizations Best Approach Social Media Listening ...
The Social Media Monitoring Process Answers Which of the Following ...
Social Media Research Can Include Which of the Following ...
The Social Publishing Zone Includes Which of the Following Channels ...
Which of the Following Refers to a Technique for 'Collecting ...