Asked by Ginger Parker on May 16, 2024
Verified
Social, psychological, and personal factors influence the buying decisions of most consumers.
Psychological Factors
Elements of human behavior and processes that affect an individual's decisions and actions, particularly in the context of purchase behavior.
Buying Decisions
The process or act of choosing to purchase a product or service based on various factors like need, desire, and affordability.
Social Factors
Elements that influence individuals' behavior and attitudes, including cultural, societal norms, and community influences.
- Ascertain the psychological and social variables that impact consumer buying behavior.
Verified Answer
DE
David EdwardsMay 18, 2024
Final Answer :
True
Explanation :
These factors significantly impact consumer behavior by affecting how individuals perceive and prioritize different products and brands based on their social environment, psychological state, and personal preferences.
Learning Objectives
- Ascertain the psychological and social variables that impact consumer buying behavior.