Some investment opportunities that should be accepted from the viewpoint of the entire company may be rejected by a manager who is evaluated on the basis of:

A) return on investment.
B) residual income.
C) contribution margin.
D) segment margin.

A manager who is evaluated on the basis of return on investment may reject an investment opportunity that benefits the entire company if it does not meet their specific ROI targets or criteria. This narrow focus can result in the manager missing out on potentially profitable investments that would benefit the company as a whole.