Asked by Manal Al-Hashmi on May 03, 2024
Verified
Soumya used to spend a lot of time clipping coupons to save money at the grocery store. Since she got a smartphone, however, she now has apps that not only bring her coupons, but also help her create grocery lists, find recipes, and search for deals. This is an example of how the external factor of _______ influences the marketing environment.
External Factor
Influences that impact a business or situation from outside its control, such as economic conditions, social trends, or technological advancements.
Marketing Environment
The external factors and forces that affect a company's ability to develop and maintain successful transactions and relationships with its target customers.
- Understand the influence of economic factors on consumer behavior and business operations.
Verified Answer
JG
Learning Objectives
- Understand the influence of economic factors on consumer behavior and business operations.
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