Successful account penetration:

A) requires a salesperson to develop a third level business friendship with all members of the buying center.
B) makes gatekeepers and influencers nonessential members of the buying center.
C) can only occur with new-task buying.
D) is derived from the salesperson's ability to work and contact people throughout an account.
E) relies on team selling.

Successful Account Penetration

Achieving significant access or sales success within a customer's organization, often by understanding and meeting their needs effectively.

Third Level Business Friendship

A concept in business networking describing a stage of relationship where personal bonds support and enhance professional interactions.

Team Selling

A sales approach where a group of salespeople work together to win deals, leveraging different skills and expertise to better satisfy customer requirements.