Asked by Peyton Reyman on Apr 25, 2024
Verified
Sufficient business develops in France for Graphic Comics Inc., a U.S. firm, to appoint Comics Graphique Ltd., a French firm, to act as the U.S. firm's marketing representative in France. This is
A) direct exporting.
B) franchising.
C) indirect exporting.
D) licensing.
Indirect Exporting
A method of entering foreign markets by selling products to intermediaries who then resell them to the final consumers in the target market.
Marketing Representative
an individual who promotes and sells products or services on behalf of a company, often aiming to increase brand awareness.
- Uncover the responsibility and impact of regional trade agreements and associations in the mitigation of trade obstacles.
Verified Answer
EA
Eleine AndresApr 26, 2024
Final Answer :
C
Explanation :
Indirect exporting occurs when a company sells its products in a foreign market without directly handling the foreign sales itself. Instead, it appoints an intermediary, such as Comics Graphique Ltd., to act as its marketing representative in the foreign country, in this case, France.
Learning Objectives
- Uncover the responsibility and impact of regional trade agreements and associations in the mitigation of trade obstacles.