Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and value proposition in a formal statement to serve as a guide for marketing communication development.Superior's management would use a ________.

A) vision statement
B) mission statement
C) corporate statement
D) brand position statement

Brand Position Statement

A declaration that communicates the unique value of a brand to its target market compared to competitors.

Marketing Communication

The use of various channels and tools by a company to convey its marketing messages to its target audience.

Value Proposition

A statement that communicates the benefits and value that a company or product promises to deliver to its customers.