Asked by Duong Quoc Huy (K14_HL) on Jul 04, 2024
Verified
Suppose that Duane-Reade (a major drug store chain) wants to introduce its own brand of allergy spray that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Duane-Reade be introducing?
A) private-label brand
B) counterfeit brand
C) premium brand
D) national brand
E) manufacturer's brand
Private-label Brand
A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.
National Brand
A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.
Manufacturer's Brand
Products branded and marketed by the manufacturer itself, as opposed to being sold under a retailer's brand.
- Perceive the range of branding strategies practiced by business entities.
Verified Answer
AL
Aisvarya LaxmiJul 10, 2024
Final Answer :
A
Explanation :
Duane-Reade is introducing their own brand of allergy spray, which means it is a product owned and sold exclusively by them. This is a private-label brand, also known as a store brand, which offers similar quality and packaging to the national brand but at a lower cost. Counterfeit brands are illegal copies of a national brand, while premium and national brands are owned and sold by large companies and are typically more expensive than private-label brands. Manufacturer's brands are owned by the company that produces them and are typically sold under their own brand name.
Learning Objectives
- Perceive the range of branding strategies practiced by business entities.