Asked by Minmint Vanichvorasakul on May 12, 2024
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Surveys can generate primary data economically and efficiently from large groups of people.
Surveys
A method of gathering information from individuals, typically in the form of a questionnaire to collect opinions, behaviors, or demographics.
Primary Data
Information collected directly for a specific research purpose, gathered firsthand by the researcher.
Large Groups
An assembly of a significant number of individuals gathered for a specific purpose or activity.
- Identify the differences between primary and secondary data and their significance in the context of business reports.
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Learning Objectives
- Identify the differences between primary and secondary data and their significance in the context of business reports.
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