Terrence sells office equipment and is asked by a prospect, "How does your product compare to the one I'm currently using?" To prepare for this question, Terrence should have:

A) planned a trial close.
B) examined the competition's ads.
C) checked his firm's code of ethics.
D) practiced question-avoidance techniques.
E) talked to former employees of his competitors.

Examining the competition's ads can give Terrence a good understanding of their product features and benefits, which will allow him to compare them to his own product and be prepared to answer the prospect's question. Planning a trial close or practicing question-avoidance techniques may not directly address the prospect's question and could lead to a lost opportunity. Checking the firm's code of ethics or talking to former employees of competitors may not provide relevant information for comparing products.